Work / Booking.com · 2022-2025

Booking.com's first AI Trip Planner

Built and launched a customer-facing conversational trip planner on the OpenAI API, plus recommendation and discovery work across the app.

Booking.com's first AI Trip Planner
  • 1st

    AI Trip Planner at Booking.com

  • €19.7M

    Estimated yearly value, neighbourhood search

  • 2 days

    Marketing launch time, down from 2 weeks

Problem

Travel intent is messy. Users often know the kind of trip they want, but not the exact destination, dates, filters, or path through a traditional search flow.

What I built

I built and launched the AI Trip Planner, a conversational recommender on the OpenAI API that turns a loose idea into stays and destinations. I also led frontend delivery for neighbourhood search and built recommendation components marketing could configure themselves.

  • Conversational trip planning powered by the OpenAI API
  • Neighbourhood search that helped travellers pick where to stay
  • Configurable recommendation components with self-service tooling
  • Year in Travel, a personalised recap built for sharing

Stack

  • OpenAI API
  • React and TypeScript
  • Node.js
  • A/B experimentation

Outcome

Launched Booking.com's first AI Trip Planner to customers. The neighbourhood search was valued at an estimated €19.7M a year, and the self-service tooling cut marketing launch time from two weeks to two days.