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Local discovery and onboarding for Amsterdam communities

The Challenge
Local discovery breaks when supply is fragmented and users do not know what to search for. Communities also need a low-friction way to get listed.
The Solution
I designed and built the marketplace around simple onboarding, interest-led browsing, location-aware discovery, and SEO-friendly pages that helped real organisers become discoverable.
- -Frictionless onboarding for clubs, hosts, and local communities
- -Browsing flows designed around real-world interests and neighbourhood context
- -Local search and filtering tuned for Amsterdam discovery